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Celebrities Erase Their Crypto Ties As Crypto Mania Turns Into Crisis

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Some say it started with Lillie Langtree.

The British actress and socialite, known as “The Jersey Lily,” is credited with being the first celebrity to endorse a product when she became the poster girl for Pears Soap in 1882.

In the Beginning…

Others say it goes back to the 1760s, when Josiah Wedgewood, a British entrepreneur, created a tea set for Queen Charlotte, which people started calling “Queensware.”

“The idea of celebrity endorsements, of course, goes back forever,” said Robert Thompson, a professor of television and popular culture at Syracuse University. “We probably had a cro-magnon endorsing certain saber tooth tigers over other ones.”





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