Charoen Pokphand Foods Public Company Limited (CP Foods) is successfully leveraging blockchain technology into its digital food traceability system for fresh pork and chicken products, thereby ensuring exceptional quality, hygienic foods for consumers and customers worldwide.
This year the company will integrate the technology with its shrimp business.
“The quality and safety of food products is CP Foods’ top priority, as illustrated in the company’s digitalization of its product traceability system in accordance with CODEX international food standards as well as ISO system standards,” said Ms. Oraparn Mungmisri, Assistant Vice President for Global Standard System Centre for CP Foods. “The technology enables us to track back the entire value chain of a product, including the raw material source, manufacturing facility and production processes.”
CP Foods initiated applying the CPF Digital Traceability system in its value chain in Thailand in 2015. Additionally, CP Foods partnered with AXONS, Thailand’s leading agri-tech firm, to accelerate the traceability system with Blockchain Traceability technology, which is widely accepted in numerous industries including banking, sourcing and procurement, and supply chain.
In an effort to increase consumer and customer confidence in the accessibility, transparency, and timeliness of all product information, the company has successfully implemented blockchain technology for fresh chicken and hog meat and will do so for fresh shrimp and cooked foods this year. In the next step, the company intends to establish blockchain-based traceability for all products.
“Blockchain Technology facilitates consumers’ rapid access to product information by scanning a QR code on the packaging,” continued Ms. Oraparn. “In addition to the origins of products, consumers are informed about certifications of quality and food safety standards and information related to sustainable products, including greenhouse gas emissions. This contributes to the company consistently delivering better product value.”
CP Foods has also implemented Blockchain Traceability throughout its supply chains, beginning with the procurement of raw ingredients for feed manufacturing and extending to farming, processing and shipping. This enhances customer confidence in the quality and safety of the company’s raw resources and goods, none of which must come from deforestation areas, thereby helping to pave the way to global food security.